Cable News Ratings Friday August 26: Nicolle Wallace Tops the Competition at 4 PM, Dominates MSNBC Prime Time

Mediaite StaffAug 29th, 2022, 4:48 pm
 

Deadline_ White House

MSNBC’s Nicolle Wallace won her 4 p.m. time slot on Friday, a rare win for a non-Fox News host.

Wallace brought in 1.63 million total viewers on Friday as news surrounding the Trump FBI raid and the unsealed redacted supporting affidavit dominated the airwaves.  Wallace led MSNBC in total viewers for the day, outpacing all of the prime time programming.

Notably, Wallace’s figure is an average of her two-hour show, Deadline: White House, from 4 to 6 p.m. Wallace topped Fox News’s Neil Cavuto at 4 p.m., who brought in 1.55 million total viewers, but lost to The Five at 5 p.m.

In the key 25 to 54 age demographic, Cavuto won the hour, while CNN’s Jake Tapper landed in a close second place and Wallace came in third.

The Five brought in some 3.06 million total viewers on Friday, making it the highest-rated show on cable news for the day.

CNN landed in third place at both 4 and 5 p.m. with just over 800,000 viewers during each hour.

Here is a full breakdown of Thursday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
995		 NEW DAY:
299		 MORNING JOE:
819		 CONVERSATIONS WITH NANCY:
25		 EARLY MORNING:
8
7a FOX AND FRIENDS:
1309		 NEW DAY:
336		 — WAKE UP AMERICA:
140		 MORNING IN AMERICA:
26
8a FOX AND FRIENDS:
1471		 NEW DAY:
423		 — — —
9a AMERICAS NEWSROOM:
1533		 CNN NEWSROOM:
544		 MORNING JOE:
938		 NATIONAL REPORT:
183		 —
10a AMERICAS NEWSROOM:
1569		 CNN NEWSROOM:
683		 JOSE DIAZ-BALART REPORTS:
740		 — BLUE BLOODS:
48
11a FAULKNER FOCUS, THE:
1714		 AT THIS HOUR:
708		 MSNBC REPORTS- LIVE:
913		 — BLUE BLOODS:
96
12p OUTNUMBERED:
2120		 INSIDE POLITICS:
1019		 ANDREA MITCHELL REPORTS:
1346		 JOHN BACHMAN NOW:
205		 BLUE BLOODS:
142
1p AMERICA REPORTS:
1801		 CNN NEWSROOM:
956		 CHRIS JANSING REPORTS:
1421		 — BLUE BLOODS:
283
2p AMERICA REPORTS:
1602		 CNN NEWSROOM:
882		 KATY TUR REPORTS:
1340		 AMERICAN AGENDA:
187		 BLUE BLOODS:
314
3p STORY, THE:
1446		 CNN NEWSROOM:
896		 HALLIE JACKSON REPORTS:
1162		 — BLUE BLOODS:
351
4p YOUR WORLD W/NEIL CAVUTO:
1550		 LEAD WITH JAKE TAPPER:
922		 DEADLINE:WHITE HOUSE:
1628		 CHRIS SALCEDO SHOW, THE:
277		 BLUE BLOODS:
297
5p FIVE, THE:
3055		 LEAD WITH JAKE TAPPER:
833		 — SPICER & CO:
191		 NEWSNATION: RUSH HOUR:
117
6p SPECIAL RPT W/BRET BAIER:
2040		 SITUATION ROOM:
803		 BEAT W/ARI MELBER:
1558		 RECORD WITH GRETA VAN SUS:
187		 NEWSNATION: RUSH HOUR:
63
7p JESSE WATTERS PRIMETIME:
2416		 ERIN BURNETT OUTFRONT:
829		 REIDOUT:
1236		 ROB SCHMITT TONIGHT:
180		 ON BALANCE W/ VITTERT:
57
8p TUCKER CARLSON TONIGHT:
2603		 ANDERSON COOPER 360:
911		 ALL IN W/ CHRIS HAYES:
1359		 ERIC BOLLING THE BALANCE:
140		 NEWSNATION PRIME:
52
9p HANNITY:
1893		 CNN TONIGHT:
651		 ALEX WAGNER TONIGHT:
1434		 PRIME NEWS:
110		 DAN ABRAMS LIVE:
29
10p INGRAHAM ANGLE, THE:
1649		 CNN TONIGHT:
458		 LAST WORD W/ L. ODONNELL:
1437		 GREG KELLY REPORTS:
153		 BANFIELD:
38
11p GUTFELD!:
1803		 NEVER AGAIN:
405		 11TH HOUR W/ S. RUHLE:
1027		 ROB SCHMITT TONIGHT:
91		 NEWSNATION PRIME:
39

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
182		 NEW DAY:
60		 MORNING JOE:
86		 CONVERSATIONS WITH NANCY:
4		 EARLY MORNING:
2
7a FOX AND FRIENDS:
240		 NEW DAY:
75		 — WAKE UP AMERICA:
26		 MORNING IN AMERICA:
5
8a FOX AND FRIENDS:
203		 NEW DAY:
97		 — — —
9a AMERICAS NEWSROOM:
234		 CNN NEWSROOM:
118		 MORNING JOE:
73		 NATIONAL REPORT:
21		 —
10a AMERICAS NEWSROOM:
194		 CNN NEWSROOM:
137		 JOSE DIAZ-BALART REPORTS:
71		 — BLUE BLOODS:
14
11a FAULKNER FOCUS, THE:
227		 AT THIS HOUR:
135		 MSNBC REPORTS- LIVE:
78		 — BLUE BLOODS:
19
12p OUTNUMBERED:
257		 INSIDE POLITICS:
192		 ANDREA MITCHELL REPORTS:
137		 JOHN BACHMAN NOW:
18		 BLUE BLOODS:
21
1p AMERICA REPORTS:
224		 CNN NEWSROOM:
195		 CHRIS JANSING REPORTS:
159		 — BLUE BLOODS:
63
2p AMERICA REPORTS:
199		 CNN NEWSROOM:
176		 KATY TUR REPORTS:
129		 AMERICAN AGENDA:
24		 BLUE BLOODS:
61
3p STORY, THE:
187		 CNN NEWSROOM:
216		 HALLIE JACKSON REPORTS:
82		 — BLUE BLOODS:
61
4p YOUR WORLD W/NEIL CAVUTO:
207		 LEAD WITH JAKE TAPPER:
204		 DEADLINE:WHITE HOUSE:
148		 CHRIS SALCEDO SHOW, THE:
31		 BLUE BLOODS:
26
5p FIVE, THE:
390		 LEAD WITH JAKE TAPPER:
167		 — SPICER & CO:
24		 NEWSNATION: RUSH HOUR:
16
6p SPECIAL RPT W/BRET BAIER:
258		 SITUATION ROOM:
178		 BEAT W/ARI MELBER:
142		 RECORD WITH GRETA VAN SUS:
22		 NEWSNATION: RUSH HOUR:
19
7p JESSE WATTERS PRIMETIME:
318		 ERIN BURNETT OUTFRONT:
174		 REIDOUT:
117		 ROB SCHMITT TONIGHT:
14		 ON BALANCE W/ VITTERT:
19
8p TUCKER CARLSON TONIGHT:
379		 ANDERSON COOPER 360:
167		 ALL IN W/ CHRIS HAYES:
110		 ERIC BOLLING THE BALANCE:
15		 NEWSNATION PRIME:
6
9p HANNITY:
214		 CNN TONIGHT:
100		 ALEX WAGNER TONIGHT:
112		 PRIME NEWS:
6		 DAN ABRAMS LIVE:
1
10p INGRAHAM ANGLE, THE:
227		 CNN TONIGHT:
89		 LAST WORD W/ L. ODONNELL:
112		 GREG KELLY REPORTS:
19		 BANFIELD:
4
11p GUTFELD!:
328		 NEVER AGAIN:
93		 11TH HOUR W/ S. RUHLE:
104		 ROB SCHMITT TONIGHT:
18		 NEWSNATION PRIME:
2

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo.

Total viewers:

CNN: 647,000

Fox News: 1.66 million

MSNBC: 1.11 million

25-54 Demo:

CNN: 134,000

Fox News: 235,000

MSNBC: 106,000

Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 673,000

Fox News: 2.05 million

MSNBC: 1.41 million

25-54 Demo:

CNN: 119,000

Fox News: 273,000

MSNBC: 111,000

For more ratings information and analysis go to ShowBuzz Daily.

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